My story so far as a Superhero designer


Human-Centred Design Diva

Concept Queen
Solutions Specialist
Adobe Addict
Photographic Fanatic
and all round slightly annoying do-gooder.

I’m a proactive and autonomous, creative problem solver with good critical-thinking and communication skills. I’m meticulous, versatile, intuitive, genuine, eager, caring & quirky. I love empowering others and teamwork. 

I buy too many books and don’t read enough of them. Sometimes shy, self-conscious and over-organised. Bit of a sucker for gadgets, cider and self confessed cheese addict.  


SENIOR DESIGNER 2017 – 2018: Edge Marketing, AU
Working 4 days a week on a wide variety of material from billboards and branding to digital advertising across a broad spectrum of clients from trades to tourism. 

Rebranding the company image including packaging (working directly with China), photographing products and building an asset library, setting up email marketing and data capturing systems, installing CRM systems and integrating with email and website platforms, managing website content, setting up SEO systems and building social media presence, providing direction and marketing material to other international offices, working with distributors to provide effective marketing tools. 

DESIGNER 2011 – 2013: Get Wines Direct, AU
Developing brand image across all areas of marketing material. Maintaining email marketing and Facebook page. Designing wine labels and national advertising campaigns.

DESIGNER 2009 – 2014: Edge Marketing, AU
One of four agency designers working directly with clients from brief and strategy to final-art and follow-up. Working on a wide variety of material from billboards and branding to web design, advertising and catalogues across a broad spectrum of clients from trades to tourism. 

FOUNDER & DESIGNER 2006 – 2009: E5 Design, Armidale AU
Clients included National Parks, RDA, AusIndustry & local Councils, plus working with University of New England branding the region as a destination for eco-tourism. 

DESIGNER 2006 – 2009: Various, Armidale AU
Casual positions for ABRI, Evans Creative, Armidale Independent and Armidale Express. 

PRE-PRESS MANAGER 2005: The Colour Factory Printers, UK
Management of the pre-press studio. Processing artwork and making ready for press; creating impositions and plates. Problem solving. Print finishing. Heidelberg training. 

CREATIVE TRAVELLER 2003 – 2004: Travelling Australia
Short-term projects for WAECO, KwikKopy & Cairns Casino.

DESIGNER & IT WOTSIT 1999 – 2003: Kent Messenger, UK
Responsible for; resolving technical issues in all areas of the production and editorial departments; designing adverts, infographics and pages; plate making; implementing new systems and training of staff. Helpdesk support and fixing Macs. You name it! 

PRINT & DESIGN DOGSBODY 1991 – 1999: Various, UK

What I don’t know I Google. I never stop learning.
Bachelor of Health Science/Promotion – started 2018
Diploma in Counselling & Meditation Therapy 2016

Cert IV Training & Assessment – 2014

In my own time I am an AIME Mentor, love live music, animals, and photography.  Don’t travel anywhere near as much as I’d like as I always seem to be redecorating my house and babysitting my friends kids. I am into meditation and attend yearly 10 day silent retreats. I like cycling, yoga, eating cheesecake and drinking cider. I am openminded but generally avoid woowoo.


It’s sometimes difficult to think clearly when you’re strapped to a printing press – ROBIN